
OUT-CITING SERVPRO.
An independent restoration operator moving ahead of a national franchise in AI citations while building broad #1 Google Maps coverage across core water-damage searches.
VIEW FULL CASE STUDY →I'm a technology founder who has directed software and business systems across financial services, mortgage operations, energy, national communications, restoration and AI since the late 1990s. Today, I build intelligence-driven advantages that help restoration and home-service businesses see opportunity sooner—and turn it into customers and jobs.

Restoration owner? Take the restoration path. Other home-service operators start with Rocketura.See restoration results ↓
From signals to commercial decisions.
Water losses. Fire and smoke. Mold. The pressure to answer fast. The battle for Google Maps, AI recommendations, referrals and high-value jobs. Restoration is a specialized market—not one more category in a drop-down menu.
Since 2020, I've assembled and directed a dedicated team serving the restoration industry exclusively. We combine market intelligence, technical execution and practical growth systems around one commercial objective: helping more of the available restoration opportunity become business for our clients.
MEET RESTORATION ROCKET ↗Not a generic agency learning water, fire and mold from its first client. A dedicated team developed around restoration companies and the way those jobs are won.
Google Maps coverage, AI-search citations, reviews and local authority, measured against the franchises and independents you actually compete with.
Intake, response speed, referrals and follow-up systems that help turn visibility into booked water, fire and mold work.
Three examples from the restoration-focused work of our team. These are historical Restoration Rocket results—not outcomes claimed for the newer Rocket X-Ray application. Select any case study to read the full results on Restoration Rocket.

An independent restoration operator moving ahead of a national franchise in AI citations while building broad #1 Google Maps coverage across core water-damage searches.
VIEW FULL CASE STUDY →
Historical commercial results reported with Restoration Rocket, alongside #1 Google Map Pack positions and visibility across major AI search engines.
VIEW FULL CASE STUDY →
Paid acquisition was already producing leads. Our team expanded the market around it with Google visibility, AI search visibility and PR.
VIEW FULL CASE STUDY →Case-study graphics are supplied client materials. Figures are shown as published in each graphic; they are historical and are not a guarantee of future results. ALL RESTORATION ROCKET RESULTS ↗
Rocket X-Ray is my newest product: market intelligence for investigating competitor positioning and opportunity—then deciding what to do about what you learn. Restoration and broader home-service experiences are separate.
Opened a Primestar digital-satellite franchise and built a national agent network tied to Primestar and DirecTV sales. In 1999, co-founded Millionaire Office, an early online entrepreneurial training community.
Founded World Family Financial (mortgage banking and securities) in 2003, rebranded as eLIFE Financial in 2004 with a software-development arm. By 2005 eLIFE Software was the highest-margin line; the operation grew across nearly 20 states and more than 1,000 agents by 2008.
Shifted focus into clean energy, later XFuels—clean fuel, clean electric and energy technology. Served as President and COO in connection with the public-company effort: investor relations, capital strategy, project development and management-team expansion.
Began operating the Rocket Crew digital-services division across many industries—websites, content, visibility, communications and campaign support. In 2020, assembled a dedicated team serving restoration exclusively.
Our team served more than 100 member offices, brands and campaigns connected to national political communications work—time-sensitive messaging, technology and team execution.
Leading teams building AI-era reporting, visibility and market-intelligence software across Restoration Rocket, Rocketura, Rocketometry and RocketMyCity—culminating in the Rocket X-Ray product.
Building companies is one way to document lessons. Writing them down is another. These are my two business and operating-framework books.

A structural framework for leaders who want their organizations to endure pressure, scale responsibly, and outlast momentum.

A practical framework for reducing revenue leakage, founder dependence, operational drag, and AI implementation risk.
Market intelligence that shows operators where to investigate competitive opportunity.
FOR RESTORATION ↗ FOR HOME SERVICES ↗Restoration-exclusive growth execution for water, fire and mold companies: visibility, intake, reviews, referrals and follow-up.
EXPLORE RESTORATION ROCKET ↗Active-demand acquisition and In-Market Surround™ for high-value home-service businesses.
EXPLORE ROCKETURA ↗Also built by our team: RocketometryRocketMyCityRocket CrewWater Mitigation AIRocketocity
Start with intelligence. Evaluate the opportunity. Then decide whether to execute it yourself or build the system with our team.